CASETiFY STUDiO

A Dreamy Tech-Infused Wonderland: CASETiFY’s Shanghai Store Blends Retail, Storytelling, and Sustainability

 

In Shanghai Disney Resort’s Disneytown, CASETiFY’s latest outpost redefines the retail experience with a bold fusion of immersive storytelling and sustainable design. This is no ordinary store—it’s a visual playground where high-tech elements meet whimsical narratives, creating an environment that’s as interactive as it is enchanting.

 

At its core, the space pulsates with energy, anchored by a 360-degree LED screen that shifts and evolves, wrapping visitors in a constantly morphing digital landscape. A horizontal gradient—designed to evoke a wave of magic—subtly guides movement through the store, while modular shelving illuminated with LED accents allows for ever-adaptive product displays.

 

Sustainability is seamlessly woven into the design narrative. The store champions CASETiFY’s ReCASETiFY initiative, incorporating recycled materials into tactile, functional elements. The coffee counter, for instance, features surfaces embedded with granules of repurposed phone cases, while tabletops in the café area follow the same upcycled ethos—marking a first for the brand’s retail footprint.

 

Visually, the space plays with contrast: CASETiFY’s signature pinks and blues dissolve into dreamy gradients, complemented by mirrored arches and sleek, futuristic forms. The result? A space that feels both playful and sophisticated, where the boundaries between commerce, experience, and sustainability blur into an innovative, ever-evolving retail concept.

 

Far beyond a shopping destination, this CASETiFY store is an invitation to explore—a space where digital dynamism, material experimentation, and interactive design coalesce to create a new kind of retail wonderland.

 

PROJECT INFORMATION

Project: CASETiFY STUDiO Disneytown

Project Location: No.645, Disneytown, Lane 255, West Shendi Road, Pudong District, Shanghai

Completion Year: 2024

Gross Built Area: 230sqm

Design Principal: Hannah Churchill

Design Team: Yufei Chu, Changwei Zhou

General Contractor: ARRAY (Shenzhen) Display Co., LTD

Photo Credits: CASETiFY

Website: https://www.hcreates.design

E-mail: info@hcreates.design